It was an absolute blast to work on the Oculus Quest 2019 Holiday Campaign. It was a rollercoaster ride to create world class work for such an awesome client and developers. This is a small sample of some or our work and I look forward to sharing more as things get published.
This is a cool rich media Ad I worked on for the launch of the Audi Q8. The concept was to use fast cuts, zooms, and dynamic typography to appeal to users on sites like Bleacher Report and ESPN during March Madness.
Design & Art Direction: Alex Tafla
Writer: Jenne Raub
Video Editor: Dave Shuff
Animator: Alan Brimm
These are an assortment of email designs I concepted, designed, and occasionally wrote for Activision’s Call of Duty titles.
Aside from doing one off custom designs I also designed a “turnkey” design system for the entire franchise. Some of the highlights of the custom designs include a gamer “Report Card” which used current gamer data to be served directly to the player. Other designs highlight gameplay tips, and load out recommendations.
Various Ad units for the launch of the Audi Q8. Including an animated crown unit, site skin, programatic banners, and a custom paralax mobile unit. Launched during “March Madness” the concept of the direction was to achieve a bold look and animation that has a connection to graphics used in sports marketing.
Design/Art Direction: Alex Tafla
Writer: Jenne Raub
Animator/Developer: Alan Brimm
Show here are a few samples of a few Ad units for the launch of the re-designed Audi A7. The concept for these units was to show the beautiful lines and sportback features of the vehicle. After the photoshoot animations were made that create a sense of mystery and beauty. The limits were pushed on this to create a beautiful animation and keep it under 200k for standard Ad buys.
This was a fun project designing the “Coming Soon” website for Destiny 2. The site integrates access to the Beta version, gameplay details, and lore. Some of the major challenges were to create a landing page with very minimal assets as the game wasn’t launched yet.
What goes better with gaming than energy drinks? Probably lots of things. But I really had a great time designing this microsite for a Rockstar Energy Drink and Destiny 2 promotion.
The site is loaded with different states of UI and UX as fans traded in codes from cans of Rockstar to gain in game loot and a chance to win some cool prizes — Including a Rockstar/Destiny 2 themed motorcycle.
I had the amazing experience of being a designer on this project for Ubisoft in their San Francisco office. This 64 foot long wall was created to entertain/occupy visitors to the Assassin’s Creed demo at PAX West. The concept was to educate and add context to the setting of the game — The American Revolution. Unlike a typical museum exhibit, the graphics and typography tells a story of some very obscure and sometimes grizzly facts of what it was like being a soldier during that time.
While working at Ubisoft this project was to concept different ideas for a special edition game bundle for Tom Clancy’s Splinter Cell: Blacklist. Using the in-game airplane as inspiration I did several version of what this could be. In the end we landed on a functioning remote controlled plane. The project consisted of the RC Plane, packaging, and instructions. It was a really great experience to bring this project to life from the ground up.
Here is a collection of some other projects I’ve worked on over the years. Everything from page takeovers, packaging, keyart, logos for kid soccer teams… and more.